Canada's First Indian Inspired Cocktail
A Canadian-based, Indian-inspired beverage brand offering premium Indian-flavored RTD cocktail beverages to the large Indian diaspora in Ontario and across Canada.
Made in Canada, Inspired by India
Our Vision
Tamasha’s vision extends beyond mere libations; it’s about celebrating tradition, innovation, and the spirit of togetherness.
With our spiked Indian beverages, we invite consumers to raise their glasses to a harmonious blend of flavors, cultures, and memories.
The Problem Being Solved
-
2.57 Million People+
make up the growing South-Asian population in Canada, a demographic that the liquor control board of Ontario (LCBO) currently does not cater to with an Indian-flavored ready-to-drink (RTD) cocktail beverage.
This oversight also affects nearly 11% of Ontario's population that represents the South-Asian community.1 -
40% Growth
in the canned cocktails category over the previous year signifies the expanding RTD market. However, most cocktails remain homogenous, with a noticeable lack of ethnic diversity.
There is currently no tailored, canned RTD cocktail beverage available for the large South-Asian market in Ontario and Canada.2
